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Are You In On Home Wellness?

The home has a major role in health and well-being. Help your customers optimize their living environment by focusing the conversation on wellness. In its 2018 research report, “Build Well to Live Well,” the Global Wellness Institute (GWI) lays out a timeline of movements that paved the way for the future of “building better places […]

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Utilities and New Revenue Streams: How to Roll It Out

You are a believer in the concept of selling nontraditional products and services to your utility customers and may have even helped to sell the idea internally to your top stakeholders. But now how do you make it happen when the concept is still seen as mostly foreign? Even with C-suite executives on board, there […]

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Why Does a Utility Have to Advertise?

The monopoly of today is the free market of tomorrow. Being an account planner in an agency that specializes in energy and sustainability, I’ve worked with my fair share of power companies. Over the years, I’ve been asked by people outside the industry why a utility would even need an agency. The conversation usually hinges […]

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Maximizing Visibility of Your New Product

Innovation is the lifeblood and key to success for any business. After all, new products are developed and launched specifically to solve a challenge in the marketplace and meet the desired needs of customers. The problem is that approximately 65 to 95 percent of the 30,000 new products launched annually fail in the marketplace, according […]

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Success Planning: The Key for Utilities and Energy Developers to Market with Measurable Results

Ensuring the success of a utility company’s initiatives for outreach to its various stakeholders means working hard to build a marketing plan that yields measurable results. This means taking an approach that looks at the bigger picture and defines what steps need to be taken to achieve success. No matter what an energy developer’s business […]

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Utilities and the Great Communication Challenge

You’ve heard it before — the customer is always right. Across many industries, the golden rule for pleasing customers is ensuring they feel well cared for. It’s one of the ways many businesses ensure the loyalty (and advocacy) of those customers to their brand and keep them coming back for more. Historically, the utility industry […]

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Utilities and Tax Reform: Communication is Key

Utilities are not always the most popular businesses with consumers. Rising rates, service interruptions and perception of poor customer service make it challenging to maintain a positive reputation and strong relationships. The best way to combat this problem is active and open communication that builds personal connections, increasing trust and loyalty over time. The most […]

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The Time is Right for Authenticity

The actions of the current White House administration leave many with questions. Early on, the EPA had been frozen. Then came the executive order to “remove the requirement that federal officials consider the impact of climate change when making decisions.” Most recently, the United States has pulled out of the Paris climate accords. And there has […]

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Marketing Smart Meters in a Modern World

Smart meters are becoming mainstream in modern American. The Institute for Electric Innovation reports that more than 30 electric companies across the country have fully deployed smart meters across their service areas, and that by 2020 there will be 90 million smart meters installed in the United States. As Patty Durand, president and CEO of […]

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Solar Growth without Subsidies — Count on It

My hunch is that solar installations will continue to grow in the United States, even as the new administration begins to implement new policies. From what I’m reading, there are three key findings that support this: 1.   Solar prices continue to fall. From 1988 through 2015, median installed prices declined by 6% to 12% […]

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