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Why Energy Companies Should Market Their Brands: The Power of Perception

Opportunity Outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. That’s because the majority of the time a homeowner can’t control who provides their power—it just depends on the location of their home. Then why bother putting money into advertising, […]

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From the Board Room to the Living Room: How Corporate Sustainability Programs Can Influence Personal Wellness in Your Workforce

Corporate sustainability programs have become commonplace as businesses across all industries have adopted and implemented ways to cut down carbon emissions, reduce energy costs and encourage their employees to take part in more responsible behaviors. While these programs help bolster company reputations and lead to a better bottom line, the benefits of corporate sustainability are […]

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The Evolution of the Customer Experience

Takeaways from the 2019 EMACS Customer Experience Conference If you attended the EMACS Customer Experience Conference this year, you were treated to insight from professionals in the utility sector stemming from a combination of real-life experience, technical expertise and forward-thinking strategies related to improving the customer experience. If you skimmed the titles of the 30 sessions […]

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Are You In On Home Wellness?

The home has a major role in health and well-being. Help your customers optimize their living environment by focusing the conversation on wellness. In its 2018 research report, “Build Well to Live Well,” the Global Wellness Institute (GWI) lays out a timeline of movements that paved the way for the future of “building better places […]

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Utilities and New Revenue Streams: How to Roll It Out

You are a believer in the concept of selling nontraditional products and services to your utility customers and may have even helped to sell the idea internally to your top stakeholders. But now how do you make it happen when the concept is still seen as mostly foreign? Even with C-suite executives on board, there […]

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Why Does a Utility Have to Advertise?

The monopoly of today is the free market of tomorrow. Being an account planner in an agency that specializes in energy and sustainability, I’ve worked with my fair share of power companies. Over the years, I’ve been asked by people outside the industry why a utility would even need an agency. The conversation usually hinges […]

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Maximizing Visibility of Your New Product

Innovation is the lifeblood and key to success for any business. After all, new products are developed and launched specifically to solve a challenge in the marketplace and meet the desired needs of customers. The problem is that approximately 65 to 95 percent of the 30,000 new products launched annually fail in the marketplace, according […]

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Success Planning: The Key for Utilities and Energy Developers to Market with Measurable Results

Ensuring the success of a utility company’s initiatives for outreach to its various stakeholders means working hard to build a marketing plan that yields measurable results. This means taking an approach that looks at the bigger picture and defines what steps need to be taken to achieve success. No matter what an energy developer’s business […]

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Utilities and the Great Communication Challenge

You’ve heard it before — the customer is always right. Across many industries, the golden rule for pleasing customers is ensuring they feel well cared for. It’s one of the ways many businesses ensure the loyalty (and advocacy) of those customers to their brand and keep them coming back for more. Historically, the utility industry […]

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Utilities and Tax Reform: Communication is Key

Utilities are not always the most popular businesses with consumers. Rising rates, service interruptions and perception of poor customer service make it challenging to maintain a positive reputation and strong relationships. The best way to combat this problem is active and open communication that builds personal connections, increasing trust and loyalty over time. The most […]

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