Utilities Insiders: How to Sell the Idea of Nontraditional Products to Your C-Suite

You’re in a customer experience, marketing or business development capacity at a utility and are convinced that your organization should begin selling nontraditional products or services to customers. You’ve seen the research and understand that the tide is changing — but how do you create a convincing argument to get C-suite executives on board with […]


Utilities and Tax Reform: Communication is Key

Utilities are not always the most popular businesses with consumers. Rising rates, service interruptions and perception of poor customer service make it challenging to maintain a positive reputation and strong relationships. The best way to combat this problem is active and open communication that builds personal connections, increasing trust and loyalty over time. The most […]


Solar Growth without Subsidies — Count on It

My hunch is that solar installations will continue to grow in the United States, even as the new administration begins to implement new policies. From what I’m reading, there are three key findings that support this: 1.   Solar prices continue to fall. From 1988 through 2015, median installed prices declined by 6% to 12% […]


Talking Solar in 2017 — What Marketers Need to Know

In 1974, Congress passed the Solar Research Development and Demonstration Act to help people pursue opportunities for solar energy on earth, rather than in space. Forty-three years later, solar power has firmly found its place — becoming a staple for more and more American homes (Business Insider reported that by 2020, between 900,000 and 3.8 […]


New eBook: The User-Friendly Utility

Let’s be honest, energy customers are more likely to see their utility as a necessary evil rather than a warm, caring “brand.” But that perception is changing in the increasingly complex and competitive world of energy consumption. This eBook takes the pulse of the transforming utility landscape, and shares some examples of utilities that nurtured […]


Maintaining Brand Strength during a Season of Mergers and Acquisitions in the Power Sector

2016 appears to be the year of mergers and acquisitions (M&A) in the energy sector. To provide some context of just how active the M&A activity is, here are some headlines featured in recent news stories: “Making Sense of Q1’s Monster M&A Activity in the Power Sector” “Pioneers of U.S. Energy Savings Turn Targets as […]


New eBook: Evolution of the Early Adopter

At EMA’s Energy + Sustainability group we’re all about uncovering and leveraging insights that can help spark a connection with your brand. Our green marketing expertise spans the entire spectrum — from identifying what motivates homeowners to embrace sustainable practices, to demonstrating the true ROI of energy efficiency to CEOs. We also know the early […]


Make Sustainability Stick

By now, we know sustainability is not a trend. It’s become a business model, a lifestyle and an industry in its own right. But just because we’ve moved past the novelty of it all, it doesn’t have to be regarded as a chore either. Decision-makers across all industries feel the pressure to weave sustainability into […]