You’re in a customer experience, marketing or business development capacity at a utility and are convinced that your organization should begin selling nontraditional products or services to customers. You’ve seen the research and understand that the tide is changing — but how do you create a convincing argument to get C-suite executives on board with […]
Utilities are not always the most popular businesses with consumers. Rising rates, service interruptions and perception of poor customer service make it challenging to maintain a positive reputation and strong relationships. The best way to combat this problem is active and open communication that builds personal connections, increasing trust and loyalty over time. The most […]
My hunch is that solar installations will continue to grow in the United States, even as the new administration begins to implement new policies. From what I’m reading, there are three key findings that support this: 1. Solar prices continue to fall. From 1988 through 2015, median installed prices declined by 6% to 12% […]
In 1974, Congress passed the Solar Research Development and Demonstration Act to help people pursue opportunities for solar energy on earth, rather than in space. Forty-three years later, solar power has firmly found its place — becoming a staple for more and more American homes (Business Insider reported that by 2020, between 900,000 and 3.8 […]
Let’s be honest, energy customers are more likely to see their utility as a necessary evil rather than a warm, caring “brand.” But that perception is changing in the increasingly complex and competitive world of energy consumption. This eBook takes the pulse of the transforming utility landscape, and shares some examples of utilities that nurtured […]
2016 appears to be the year of mergers and acquisitions (M&A) in the energy sector. To provide some context of just how active the M&A activity is, here are some headlines featured in recent news stories: “Making Sense of Q1’s Monster M&A Activity in the Power Sector” “Pioneers of U.S. Energy Savings Turn Targets as […]
At EMA’s Energy + Sustainability group we’re all about uncovering and leveraging insights that can help spark a connection with your brand. Our green marketing expertise spans the entire spectrum — from identifying what motivates homeowners to embrace sustainable practices, to demonstrating the true ROI of energy efficiency to CEOs. We also know the early […]
By now, we know sustainability is not a trend. It’s become a business model, a lifestyle and an industry in its own right. But just because we’ve moved past the novelty of it all, it doesn’t have to be regarded as a chore either. Decision-makers across all industries feel the pressure to weave sustainability into […]
Thank you for your submission, someone from Mower will contact you shortly. You also now have access to all premium content on mower.com.
Thank you for your interest in Mower insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on mower.com
Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.
In order to get the best possible experience using our website, we recommend that you upgrade to a newer version or a different web browser. Links to supported web browsers can be found below:
ChromeIt looks like you are running Internet Explorer in Compatibility View. This site will only work if you turn this view off. Use the browser Tools menu to change your settings.