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5 SEO Tips to Help Utilities Reach More Customers through Ecommerce Marketplaces

Utility ecommerce marketplaces often go unused by companies’ existing customers. Eight in 10 customers nationwide say they would like to use their utility company’s online marketplace. However, only one in 20 customers have. Most customers only go to their utility company’s website to pay their energy bills. The reality is that many customers don’t know […]

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Utilities and the Great Communication Challenge

You’ve heard it before — the customer is always right. Across many industries, the golden rule for pleasing customers is ensuring they feel well cared for. It’s one of the ways many businesses ensure the loyalty (and advocacy) of those customers to their brand and keep them coming back for more. Historically, the utility industry […]

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New eBook: The User-Friendly Utility

Let’s be honest, energy customers are more likely to see their utility as a necessary evil rather than a warm, caring “brand.” But that perception is changing in the increasingly complex and competitive world of energy consumption. This eBook takes the pulse of the transforming utility landscape, and shares some examples of utilities that nurtured […]