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Harnessing Utility Data for Marketing Success

Every organization has its own unique set of challenges and opportunities when it comes to aligning marketing automation strategy with data. But for energy and utility companies, which have incredible troves of data at their disposal, the idea of syncing all that customer information into a cohesive marketing strategy may seem nearly impossible. Too often, […]

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Success Planning: The Key for Utilities and Energy Developers to Market with Measurable Results

Ensuring the success of a utility company’s initiatives for outreach to its various stakeholders means working hard to build a marketing plan that yields measurable results. This means taking an approach that looks at the bigger picture and defines what steps need to be taken to achieve success. No matter what an energy developer’s business […]