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Utilities and New Revenue Streams: How to Roll It Out

You are a believer in the concept of selling nontraditional products and services to your utility customers and may have even helped to sell the idea internally to your top stakeholders. But now how do you make it happen when the concept is still seen as mostly foreign? Even with C-suite executives on board, there […]

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Why Does a Utility Have to Advertise?

The monopoly of today is the free market of tomorrow. Being an account planner in an agency that specializes in energy and sustainability, I’ve worked with my fair share of power companies. Over the years, I’ve been asked by people outside the industry why a utility would even need an agency. The conversation usually hinges […]

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How to Set the Foundation for Meeting Evolving Customer Needs in Energy

When it comes to utilities and customers, it’s no longer a one-way relationship. People expect — and want — more from their power companies. Our ebook addresses three ways utilities can begin to build better and more meaningful relationships with their customers, based on our recent survey across the United States.

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Maximizing Visibility of Your New Product

Innovation is the lifeblood and key to success for any business. After all, new products are developed and launched specifically to solve a challenge in the marketplace and meet the desired needs of customers. The problem is that approximately 65 to 95 percent of the 30,000 new products launched annually fail in the marketplace, according […]

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Customer Service in the Energy Sector: Be the Heart, Not the Cart

Utilities are learning how to build relationships with their customers after decades of one-way interaction. It used to be, you send the bill, you push out the power. If there’s a problem, you fix it, then you send the bill again and push out the power. Things were simple as long the lights came on. […]

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What Matters Behind the Meter

Nine drivers to help energy providers build better relationships with their customers In its latest research study on energy consumers, Accenture outlines nine characteristics of the new energy consumer — a list that clearly demonstrates we are no longer the “ratepayers” of decades past, or even the friendlier, more human-toned “customers to be served” of […]

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Marketing Smart Meters in a Modern World

Smart meters are becoming mainstream in modern American. The Institute for Electric Innovation reports that more than 30 electric companies across the country have fully deployed smart meters across their service areas, and that by 2020 there will be 90 million smart meters installed in the United States. As Patty Durand, president and CEO of […]

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Solar Growth without Subsidies — Count on It

My hunch is that solar installations will continue to grow in the United States, even as the new administration begins to implement new policies. From what I’m reading, there are three key findings that support this: 1.   Solar prices continue to fall. From 1988 through 2015, median installed prices declined by 6% to 12% […]

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Talking Solar in 2017 — What Marketers Need to Know

In 1974, Congress passed the Solar Research Development and Demonstration Act to help people pursue opportunities for solar energy on earth, rather than in space. Forty-three years later, solar power has firmly found its place — becoming a staple for more and more American homes (Business Insider reported that by 2020, between 900,000 and 3.8 […]

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What Matters Behind the Meter — Part 3: Building Trust

To help energy providers build better relationships with their customers, we’re sharing a three-part series on What Matters Behind the Meter. In its latest research study on energy consumers, Accenture outlines nine characteristics of the new energy consumer — a list that clearly demonstrates we are no longer the “ratepayers” of decades past, or even […]

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