Helping people understand energy — something you can’t touch or feel — and appreciate the value of energy efficiency. It can be a real challenge for marketers. With over 30 years in the business, John knows how to leverage research findings to uncover the insights that really drive strategic thinking and get people to engage and take action. From helping an investor-owned utility retain and acquire customers in a deregulated marketplace, to generating demand for energy-efficiency services at a public benefit energy corporation — John’s strategic planning experience and team approach have proven to be an essential part of EMA’s integrated marketing approach.
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