Buildings & Construction

Toggle Menu

<< Back to Work
TimberTech: Consumer Engagement Platform

TimberTech® “Straight Talk” Consumer Engagement Platform

The web is strewn with ill-informed opinions, myths and unflattering half truths about the composite decking category. The Mower Insights team developed a foundational strategy that helped TimberTech become the first manufacturer to positively leverage the misinformation related to composite decking, and establish “relevance and trust” with consumers performing their early purchase research online. Straight Talk is a branded page on the website that helps consumers find straight answers to their most common decking questions and in the process has commandeered significant search traffic. In fact, in Straight Talk’s first 90 days, TimberTech achieved top search rankings for their critical search terms, and received more than 400,000 page views, 600,000 video ad views and 4 million brand impressions. Additionally, TimberTech’s YouTube channel has garnered 230 new subscribers, more than 1 million video views – including more than 800,000 minutes of video viewed – and attracted more than 50,000 visits to the Straight Talk website.

Thank you for your submission, someone from Mower will contact you shortly. You also now have access to all premium content on

Thank you for your interest in Mower insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.

In order to get the best possible experience using our website, we recommend that you upgrade to a newer version or a different web browser. Links to supported web browsers can be found below:

Internet Explorer

It looks like you are running Internet Explorer in Compatibility View. This site will only work if you turn this view off. Use the browser Tools menu to change your settings.