KI is known for their attention to marketplace trends and for their ability to furnish knowledge to the customer. So when they came to Mower with an educational trends report and asked us to bring it to life—that’s exactly what we did.
The report said that campuses are reconfiguring learning spaces to evolve and transition with the ways their students are learning. Some students need their learning environment to be a meeting place, classroom, workshop, presentation space, and even a storage area. Some need to virtually interact with real world scenarios. While other leaners need tailored learning experiences to meet their unique needs.
To demonstrate this, we gave each trend a name and persona. Then followed our fictional students around campus.
Jeannette: Maker Co-Learning Spaces
Ghazala: Immersive Virtual Simulation Learning
Paul: Boundary Less Learning Spaces
KI used these videos to emphasize the trends during a presentation at their annual sales meeting. When this information was coupled with the video content, it made it easy for the sales team to talk about these trends during their sales calls to college campuses. It also positioned their sales team as experts in selling solutions that help the university over the long run, not just a simple product sale.
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