The rise of Generations X, Y and Z has fundamentally changed how learning environments are designed and arranged. KI, whose products have evolved with each, sought Mower’s help to launch a new adaptive lobby and lounge chair, MyWay, tailored to the highly personalized way today’s students learn and interact. To build excitement and get people talking, Mower not only created engaging print and digital advertising, but crafted an entertaining and informative offer: a downloadable poster that puts humorous names and stories to some of the more unique sitting styles — complete with an invitation for customers to share their own on social media.
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