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ROCKFON: Launching a Brand

Raising the ceiling on a North American product launch

“You help people reach their potential.”

ROCKFON, a long-established European brand, reached out to Mower for its U.S. market debut. The product: ceiling solutions produced from basalt rock, whose natural properties provide superior acoustics, sustainability, light reflectance, and fire protection. Focusing the launch on specifiers, architects and interior designers, we introduced the brand, its product origins and advantages in a single collateral piece that boiled it all down to one word — “elevate.”  The message: When you elevate ceiling design, you help people reach their potential; proper acoustics in schools, healthcare facilities and offices lead to measurable outcomes in learning, healing and productivity.

We heightened the launch’s impact with great public relations support, sending influential design editors to a building installation in The Netherlands where they experienced the product’s advantages firsthand.

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