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LENOX: Product Launch

LENOX SPEED SLOT Hole Saw Launch

Contractors are a loyal bunch who don’t switch brands easily. But experience tells us that compelling product demos can help convert the faithful. That is why we created this award-winning virtual demo for client LENOX and their new SPEED SLOT® Hole Saw. Our interactive microsite showed prospects how to go from unproductive to unplugged in seconds. Within 8 months there were over 31,000 visits to the site and 20,000 product samples distributed. We also supported the launch of the LENOX SPEED SLOT Hole Saw with a sweepstakes that invited prospects to get unplugged and go unwind in Jackson Hole, Wyoming.

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