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Legrand/Pass & Seymour: Product Launch

Legrand/Pass & Seymour All-INdustrial Launch

“tED Magazine 2015 Best of the Best Winner”

Legrand’s Product Range brand, Pass & Seymour, requested Mower’s help with introducing its expanded industrial product solutions. With an ever expanding industrial line solution, Legrand wanted to position themselves as a solutions provider, not just a product supplier. Mower developed the overarching campaign theme “All-INdustrial” and through an integrated marketing communications approach targeted electrical contractors though online vehicles and distribution channels.

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