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KI: Airport Billboards

Keeping a Global Brand Locally Relevant

Mower has helped Wisconsin-based furniture manufacturer KI expand its global footprint, without losing sight of valuable opportunities in its own backyard. Sure, reaching new audiences was an important focus, but staying relevant locally was equally critical. Leveraging backlit billboards in the Green Bay airport and ads in business and community publications, Mower designed a growing arsenal of attractive and engaging creative featuring beautiful and functional KI furniture and smart messaging that resonated with both global and local business leaders. Here are a few for which we have a particular fondness.

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