A family-owned manufacturer with a 115-year history producing pipe and fittings for the plumbing industry, Charlotte Pipe and Foundry sought to create a corporate video that would document the company’s culture and the loyalty of its employees.
Having enjoyed an 18-year working relationship, Mower understands that Charlotte Pipe and Foundry has built its business on a culture of family, loyalty and respect. The team gathered powerful anecdotes from employees whose lives have been positively impacted by their work at Charlotte Pipe. In doing so, we discovered a binding tie between their stories: they see each other as family.
Rather than rely on a standard B2B marketing approach, Mower tapped into the power of personal narrative and emotion to tell the company’s story in an artistic documentary style. We worked with Emmy and Sundance Film Festival–winning filmmaker Joris Debeij to chronicle the “great American story” behind Charlotte Pipe and Foundry and to bring the culture of family to life.
Charlotte Pipe has reported great response to the video as a recruiting and sales tool. It is being shared on social channels and has more than 4,000 views — and counting — on YouTube. The work was recognized with a first-place win in video and nominated for overall best of show at the Business Marketing Association’s B2 Awards.
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