Buildings & Construction

Toggle Menu

<< Back to Work
Charlotte Pipe and Foundry: Corporate Video

Casting a Pipe Manufacturer’s History as a Human Impact Story

“It’s a big family here at Charlotte Pipe.”

Situation

A family-owned manufacturer with a 115-year history producing pipe and fittings for the plumbing industry, Charlotte Pipe and Foundry sought to create a corporate video that would document the company’s culture and the loyalty of its employees.

Insight

Having enjoyed an 18-year working relationship, Mower understands that Charlotte Pipe and Foundry has built its business on a culture of family, loyalty and respect. The team gathered powerful anecdotes from employees whose lives have been positively impacted by their work at Charlotte Pipe. In doing so, we discovered a binding tie between their stories: they see each other as family.

Solution

Rather than rely on a standard B2B marketing approach, Mower tapped into the power of personal narrative and emotion to tell the company’s story in an artistic documentary style. We worked with Emmy and Sundance Film Festival–winning filmmaker Joris Debeij to chronicle the “great American story” behind Charlotte Pipe and Foundry and to bring the culture of family to life.

Results

Charlotte Pipe has reported great response to the video as a recruiting and sales tool. It is being shared on social channels and has more than 4,000 views — and counting — on YouTube. The work was recognized with a first-place win in video and nominated for overall best of show at the Business Marketing Association’s B2 Awards.

Thank you for your submission, someone from Mower will contact you shortly. You also now have access to all premium content on mower.com.

Thank you for your interest in Mower insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on mower.com

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.

In order to get the best possible experience using our website, we recommend that you upgrade to a newer version or a different web browser. Links to supported web browsers can be found below:

Chrome
Firefox
Safari
Internet Explorer

It looks like you are running Internet Explorer in Compatibility View. This site will only work if you turn this view off. Use the browser Tools menu to change your settings.