Hispanics to Comprise 65% of Segment by 2025

According to U.S. Department of Labor projections, Hispanic contractors will outnumber English-speaking contractors by the year 2025, representing an impressive 62 percent of the entire category1. Studies also show that, right now, Hispanics represent 50 percent of the professional market for hand tools in most categories2. While all this is not exactly breaking news, it […]


Contractors Say Search Engines are a Critical Tool

When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey from EMA Contractors, a specialty group at Eric Mower + Associates. In the second annual survey, 84% of contractors said they consider search engines to be their top resource, with 39% searching Google before choosing […]