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The Skilled Labor Shortage’s Implication for Marketers

The labor shortage among the professional trades is no secret. But because it’s beginning to hurt construction companies’ profits, the topic has become more prevalent in the industry. The U.S Bureau of Labor Statistics is predicting the construction industry will face a shortage of 1.6 million workers between now and 2022. Not only private companies […]

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Research Spotlights New Thinking about Daylighting’s Role in Building Design

Beyond the often referenced Heschong Mahone studies — establishing a positive correlation between daylighting and student test scores — research continues to validate what the building industry has intuitively known all along: natural light positively enhances well-being and productivity. Case in point, a Swiss Federal Institute of Technology study, conducted a couple years ago, revealed […]

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Three Reasons You Should Care about Workplace Design

For many companies today, workplace design has a significant impact on the overall success of the business — supporting high performance and revenue growth. Here are three reasons we, as marketers, should care about workplace design to strengthen our brand perception, no matter what industry we’re in. Employee engagement matters.A highly engaged workforce can boost […]

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The Dodge Momentum Index Up 3.2% in December

The Dodge Momentum Index rose 3.2% in December, according to McGraw-Hill Construction (http://www.construction.com/), a division of The McGraw-Hill Companies (MHP). The Momentum Index is a monthly measure of the first (or initial) report for nonresidential building projects in planning, which have been shown to lead construction spending for nonresidential buildings by a full year. The […]

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Tools of the Trade, 3.0

Many Internet experts believe the road to Web 3.0 is a short one. They envision a day — not too far off — when your browser will act like a personal assistant, learning and responding to your likes and preferences. For the construction industry, which has already adopted smartphones and tablets at higher-than-average rates, this […]