Building Brand Loyalty Among Contractors

How do you create brand loyalty in a specs-oriented, channel-sourced industry? Is it even worth the time and effort? Check out our recent webinar, Building Brand Loyalty Among Contractors: Risks and Rewards, and find out. Hosted by EMA’s Building + Construction’s brand builder John Favalo, this webinar shares the secrets of winning over the hearts […]


How to Fuel Product Innovation & Adoption: Interview with EMA Experts

EMA’s John Favalo and Donna Ricciardi recently sat down with batterii — an innovation collaborative design software provider—to talk about product innovation and adoption in the buildings and construction industry. Both John and Donna have a breadth and depth of experience in B2B marketing — specifically in the power and specialty tools, building materials, electrical devices […]


New Group B2B Webinar: How Challenger Brands Succeed

EMA recently launched another webinar in its Group B2B series, entitled How Challenger Brands Succeed. Hosted by Group B2B Managing Partner John Favalo, the webinar featured two seasoned challenger brand experts—Michael Gambino and Jan Martin—who have gone head-to-head against leader brand Goliaths … and came out on top. Together, they shared invaluable insights into how […]