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Robin Farewell

VP - Media Director
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Robin met her first contractor over 30 years ago when she started working on a leading light-equipment brand. She learned quickly about mixers, trowels, tampers and screeds and how these products got to jobsites and in the hands of trade pros. She got hooked on the construction category then and still is. Over the years she built creative media plans and negotiated very favorable client contracts; she is so respected in the trade that Robin has been singled out for seats on major B2B industry media boards. What she finds most interesting is applying digital and new media to the mix of more established techniques to reach the contractor with higher levels of engagement and success.

Robin's Experience

  • Appleton/Emerson
  • Carrier/UTC
  • Chicago Pneumatic Tool Co.
  • Fluke
  • Greenlee/Textron
  • Legrand/Pass & Seymour
  • Suitā€Kote

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