Have we met?

At EMA, we ask that question a lot. Perhaps it’s because we love a good conversation. Or maybe it’s because we have a natural curiosity about what makes people tick. Either way, we’re pleased to shake hands.

Because we’re an advertising agency that’s really good at helping brands connect with all sorts of people — young people, old people, adventurous people, practical people: we love to help brands to make new friends that turn into loyal customers.

If you’re a B2B or B2C brand, it pays to be a friend.

That’s because we believe building a brand in this dynamic digital age requires an entirely new approach. One that positions your brand not merely as a product or service, but as a friend. We call it Brand as Friend®.

Think about it. Friends care about the things you care about. They say the right things at the right time. And, above all else, friends always deliver on their promises. By focusing marketing on three pillars of friendship — affection, relevance, and trust — we help brands develop that same kind of special relationship with audiences.

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Meet the 9 drivers that fuel the heart of every great brand relationship.

Let’s get to know each other.

We love striking up conversations with someone new, especially if it means we can help your brand make the right connections that lead to truly lasting consumer friendships. And it all starts with nine keys to building affection, relevance and trust for your brand.

Affection

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caring

Friends are there when you need them, not just when they need you. The same holds true for brands. When people feel cared about, they care for you right back.

We’re all about you.

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listening

Good friends are good listeners. Paying attention to your customers means they’ll feel understood. Listen well and suddenly you’ve got a nice mutual respect thing going on.

How’s it going?

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surprise

It’s good to have friends who are a little different. It keeps life exciting and new. That’s why you should use marketing that surprises and delights to keep consumers engaged and interested in your brand.

Things just got interesting.

Relevance

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story

We’re really into stories. But it’s no longer just the ability to tell a good tale that makes a great brand. It’s about creating a narrative that becomes a genuine part of your consumer’s life.

Let’s make this about you.

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style

Your brand’s got a personality all its own. At EMA, we want to embrace who you are. Because when your style clicks with consumers, your brand suddenly has (lots and lots) of friends.

Hey good lookin’.

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connecting

We judge others by the company they keep. And it’s really no different for brands. To create meaningful relationships you can’t just reach out, you have to create an ongoing dialog that spreads from one-to-one, to many.

Let’s stay in touch.

Trust

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honesty

True friends are never fake. They’re real. Being a brand consumers can count on means everything. Because a trusting consumer can be your brand’s biggest fan. And that’s the truth.

Honesty is the best policy, right? Right.

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advising

A friend is someone you can count on. Consumers trust brands to give them guidance, too. We call those brands thought leaders. And they sway popular culture, behavior, and market share.

A word to the wise.

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loyalty

We all have fair-weather friends. You know who they are. Consumers can be more demanding than your most fly-by-night pals. So give them reasons to stick around.

The story continues…

We keep good company. Take a look at some work we've done with our friends Go to Work