50 Days of Data

To celebrate our 50th anniversary, we’re digging into the data with our friends at eMarketer to bring you 50 Days of Data. Together, we’ve uncovered 50 data points to help you gain some very powerful insights. So be sure to stop back and check out all of the data we’ll be rolling out over the next 50 days.

Branding Data



of B2B marketers in North America said driving brand awareness is a demand-generation goal that supports earned media strategies and tactics.

(Demand Gen Report, Cision)



of visual content professionals in the U.S. and France said brand awareness is a business metric influenced by visual content.




of brand marketers in North America said brand awareness is a goal of their events or experiential marketing strategy.




in 10 U.S. travelers agree they “always” use their devices when traveling.

(Think with Google)



of U.S. adults don’t use the internet.

(Pew Research Center)



of American males said their phone never leaves their hands.

(Lightspeed, Kantar)



of American females said their phone never leaves their hands.

(Lightspeed, Kantar)



of U.S. adults go online at least once a day, and of that group 26% said they do so “almost constantly.”

(Pew Research Center)



on Wednesdays is the perfect time for ecommerce companies to send an email marketing campaign.



About 80%

of marketing decision-makers in the U.S. and U.K. said cultural issues will play a more significant role in their branding and marketing strategies this year than in 2017.

(Bynder, OnBrand)

Direct Marketing Data



of U.S. senior marketing professionals said cross-device audience recognition will command the most attention this year.

(IAB, Winterberry Group)



of marketing professionals in North America said data management platforms, or DMPs, were the most important tool last year for achieving value from their company’s future use of data.

(Winterberry Group, DMA, IAB)



of client-side marketers in North America said using online data to optimize the online experience is very important for their future digital marketing plans.

(Econsultancy, Adobe)



of U.S. business decision-makers said improving customer experience is a key goal of using software to automate operational outcomes.

(Forrester Consulting, Enova Decisions)



of U.S. senior-level decision-makers said they waste more than an hour a day sharing and tracking down digital information.




of U.S. retail search ad spending is on Google Shopping ads, aka Product Listings ads.



7 in 10

CFOs and senior financial executives plan to increase their spending on digital transformation within the next year.

(Grant Thornton LLP and CFO Research)


only 79%

of ad buyers plan to use data-enabled targeted TV ads in the next 12 months.




of IT decision-makers worldwide said integrating siloed apps and data is the biggest challenge to digital transformation at their company.

(Mulesoft, Vanson Bourne)



of all U.S. digital display ad dollars will flow via some form of automation this year.


Research Data



of U.S. Snapchat users are between the ages of 0 and 11.




of U.S. internet users ages 55+ still have a feature phone.




impulse buys, the amount of purchases the average American makes per year.



Roughly 60%

of owners of voice-enabled devices indicated they would use a virtual assistant to purchase or make payments.




of U.S. adults ages 50 and older own a VR device.

(AARP Research)



of U.S. radio ad buyers said online music streaming services like Spotify, Pandora and Soundcloud are the type of radio/digital audio ads that they are interested in purchasing programmatically.



Just 1%

of millennials use their mobile device to pay for purchases.




The expected growth of mobile banking users this year.

(Juniper Research)



of millennial car owners said they like the idea of self-driving cars so they can do other things.




of U.S. Hispanic internet users plan to buy a car or truck in 2018.

(ThinkNow Research)

Creative Data



of senior retail marketers in North America said they plan to implement dynamic content or a promotion generator in 12 months.

(Monetate, WBR Insights)



of marketing decision-makers worldwide said they work with user-generated content to produce digital videos.

(Freedman International, ClickZ)


15.8 seconds

The average amount of time it takes to fully load a mobile page.

(Think with Google)



The percentage of time viewers ages 13 to 24 had their eyes on the screen while watching influencer videos — like those on YouTube.

(Fullscreen, MediaScience)


2.1 billion

The amount U.S. households spend annually on video streaming services like Netflix, Amazon Prime and Hulu.




of Netflix consumers watch their favorite shows on TV versus another device.




of consumers said they engage with 360-degree video because they find it fun.

(YuMe, Magna, IPG Media Lab)


250 million

households worldwide pay for streaming services.

(Strategy Analytics)



of marketers said they use influencer marketing for content creation and distribution.




of North America consumers feel that the email content they received is personalized.

(Dynamic Yield)

PR Data



of marketing executives said their company does not have a crisis response plan in place.

(B2B and Mower)


Nearly 2/3

of female travelers (65%) research the relative safety of their destination before they go.




of women consider personal safety issues related to potential harassment or assault when planning a trip.




of marketing decision-makers worldwide said they use Google Drive to collaborate at their company.

(Freedman International, ClickZ)



of marketing decision-makers worldwide said social media content is used for video in their customer communications.

(Freedman International, ClickZ)


About 25%

of internet users worldwide said they’re worried about how their personal data is being used by companies, up 18% from 2013.



9 in 10

Baby Boomers have used social media in the past month.



6 in 10

marketers say social media is the most effective channel for collecting marketing data.

(Data & Marketing Association)



of media companies said brand-safe environments will strongly influence ad spend at their organizations.



7 in 10

businesses say they don’t have the proper funding in place to deal with cybersecurity incidents.


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