50 Days of Data

of B2B marketers in North America said driving brand awareness is a demand-generation goal that supports earned media strategies and tactics.

of visual content professionals in the U.S. and France said brand awareness is a business metric influenced by visual content.

of brand marketers in North America said brand awareness is a goal of their events or experiential marketing strategy.

in 10 U.S. travelers agree they “always” use their devices when traveling.

of U.S. adults don’t use the internet.

of American males said their phone never leaves their hands.

of American females said their phone never leaves their hands.

of U.S. adults go online at least once a day, and of that group 26% said they do so “almost constantly.”

on Wednesdays is the perfect time for ecommerce companies to send an email marketing campaign.

of marketing decision-makers in the U.S. and U.K. said cultural issues will play a more significant role in their branding and marketing strategies this year than in 2017.

of U.S. senior marketing professionals said cross-device audience recognition will command the most attention this year.

of marketing professionals in North America said data management platforms, or DMPs, were the most important tool last year for achieving value from their company’s future use of data.

of client-side marketers in North America said using online data to optimize the online experience is very important for their future digital marketing plans.

of U.S. business decision-makers said improving customer experience is a key goal of using software to automate operational outcomes.

of U.S. senior-level decision-makers said they waste more than an hour a day sharing and tracking down digital information.

of U.S. retail search ad spending is on Google Shopping ads, aka Product Listings ads.

CFOs and senior financial executives plan to increase their spending on digital transformation within the next year.

of ad buyers plan to use data-enabled targeted TV ads in the next 12 months.

of IT decision-makers worldwide said integrating siloed apps and data is the biggest challenge to digital transformation at their company.

of all U.S. digital display ad dollars will flow via some form of automation this year.

of U.S. Snapchat users are between the ages of 0 and 11.

of U.S. internet users ages 55+ still have a feature phone.

impulse buys, the amount of purchases the average American makes per year.

of owners of voice-enabled devices indicated they would use a virtual assistant to purchase or make payments.

of U.S. adults ages 50 and older own a VR device.

of U.S. radio ad buyers said online music streaming services like Spotify, Pandora and Soundcloud are the type of radio/digital audio ads that they are interested in purchasing programmatically.

of millennials use their mobile device to pay for purchases.

The expected growth of mobile banking users this year.

of millennial car owners said they like the idea of self-driving cars so they can do other things.

of U.S. Hispanic internet users plan to buy a car or truck in 2018.

of senior retail marketers in North America said they plan to implement dynamic content or a promotion generator in 12 months.

of marketing decision-makers worldwide said they work with user-generated content to produce digital videos.

The average amount of time it takes to fully load a mobile page.

The percentage of time viewers ages 13 to 24 had their eyes on the screen while watching influencer videos — like those on YouTube.

The amount U.S. households spend annually on video streaming services like Netflix, Amazon Prime and Hulu.

of Netflix consumers watch their favorite shows on TV versus another device.

of consumers said they engage with 360-degree video because they find it fun.

households worldwide pay for streaming services.

of marketers said they use influencer marketing for content creation and distribution.

of North America consumers feel that the email content they received is personalized.

of marketing executives said their company does not have a crisis response plan in place.

of female travelers (65%) research the relative safety of their destination before they go.

of women consider personal safety issues related to potential harassment or assault when planning a trip.

of marketing decision-makers worldwide said they use Google Drive to collaborate at their company.

of marketing decision-makers worldwide said social media content is used for video in their customer communications.

of internet users worldwide said they’re worried about how their personal data is being used by companies, up 18% from 2013.

Baby Boomers have used social media in the past month.

marketers say social media is the most effective channel for collecting marketing data.

of media companies said brand-safe environments will strongly influence ad spend at their organizations.

businesses say they don’t have the proper funding in place to deal with cybersecurity incidents.