Those consumers you're working to win over? At some point they become shoppers, and walk the path to purchase. That's where we hang out, developing ideas that resonate with shoppers and stimulate sales. In short, we make brands relevant at retail. And, on the topic of retail, there's another relationship to build — the one between marketer and retailer. Fact is, many retailers think brands do a lousy job of creating promotions that work at the store level. And many brands think retailers do a lousy job of executing their programs. EMA Brand Promotion is about getting it right for both the brand and the retailer...making sure your programs get executed, and get results.
Whether we're touting the health benefits of 100% grape juice or introducing exotic new flavors, our work for Welch's is always crisp and refreshing.
Whether we're touting the health benefits of 100% grape juice or introducing exotic new flavors, our work for Welch's is always crisp and refreshing. Successful promotion tactics include FSIs, contests and sweepstakes, in-store merchandising and more.
Dinosaurs, Tickle Me Elmo, baby toys—our Fisher-Price work may look like the ultimate wish list for kids and parents.
Dinosaurs, Tickle Me Elmo, baby toys—our Fisher-Price work may look like the ultimate wish list for kids and parents. In reality, it's a broad range of retail marketing, visual merchandising and sales promotion programs created for national and account-specific use.
For the launch of Transitions® XTRActive™ lenses, EMA set its sights on developing a comprehensive plan.
For the launch of Transitions® XTRActive™ lenses, EMA set its sights on developing a comprehensive plan. Our message -- Transitions® XTRActive™ lenses are our darkest everyday lenses ever -- was spread across focus groups, a formal launch kit and an award-winning product simulation video.
For Back-to-School season at Walmart, EMA and Mead encouraged teens to submit a piece of original art, with the winning entry appearing on the cover of a Five Star notebook.
For Back-to-School season at Walmart, EMA and Mead encouraged teens to submit a piece of original art, with the winning entry appearing on the cover of a Five Star notebook. The contest — which also included $5,000 for the winner — was successful, driving both sell-in and sell-through of Five Star products at Walmart.
For Lactalis and its Président, rondelé and Mozzarella Fresca brands of gourmet cheese, our strategy for success is a two-pronged approach.
For Lactalis and its Président, rondelé and Mozzarella Fresca brands of gourmet cheese, our strategy for success is a two-pronged approach. An exciting consumer offer is always supported by a trade incentive to drive sell-in and sell-through.
