At 13 million and growing strong, Gen Y women are becoming moms en masse. Of the 11,000 women who enter into motherhood tomorrow, 40% of them will do so for the first time. Their collective voice and purchasing power is strong. And they demand to be heard. Together, with research-based insights and our Talk Human approach, EMA has developed the specialty expertise to meet their needs while building trust and affection for your brand. From packaged goods and fitness club memberships, to private schools and toys—we know the successful retail strategies to help accelerate market share among first-time moms, and then develop and nurture that relationship for years to come.
Plates that defy gravity, insulated coffee cups, napkins that are tough and soft, cup dispensers that reduce germs. EMA's work for this client covers the full spectrum.
Plates that defy gravity, insulated coffee cups, napkins that are both rugged and soft, cup dispensers that reduce germs. Our work for this client covers the full spectrum. Regardless of which product we're promoting, or which medium we're promoting it in, you can count on work that cuts through the clutter.
Through POP signage and on-pack stickers, parents and grandparents were invited to enter an online sweepstakes for the chance to have their baby “star” on Fisher-Price packaging.
Through POP signage and on-pack stickers, parents and grandparents were invited to enter an online sweepstakes for the chance to have their baby “star” on Fisher-Price packaging. When Walmart got behind the program with incremental feature and display of Fisher-Price products, the program delivered an ROI of 240%.
Using a free gift with purchase and bounce-back coupons, EMA helped generate incremental sales of Barbie products while driving repeat traffic to Kmart stores.
Using a free gift with purchase and bounce-back coupons, EMA helped generate incremental sales of Barbie products while driving repeat traffic to Kmart stores. Creating this account-specific promotion for Kmart enabled Mattel to secure additional in-store merchandising, including an end cap.
Primrose Schools wanted to increase its brand’s presence and create more differentiation among its competitors.
Primrose Schools wanted to increase its brand’s presence and create more differentiation among its competitors. EMA proposed a dynamic marketing plan and developed a newly branded look, focusing on compelling photography and a clean and simple execution. The messaging reinforces the fact that Primrose recognizes the potential in every child and carefully nurtures those talents. The traditional and digital campaign, as well as the aggressive media plan, firmly established Primrose as the leader in educational childcare.
Vanity Fair invited EMA to the table to help broaden the appeal of its collection of Fine Napkins.
Vanity Fair invited EMA to the table to help broaden the appeal of its collection of Fine Napkins. In response, we created a series of clever print ads that position Vanity Fair napkins as a great way to transform even the most mundane occasions into special ones. The result is a memorable, fun campaign that reinforces the fact that, when it comes to napkins at least, quality can be an everyday luxury.
For Lactalis and its Président, rondelé and Mozzarella Fresca brands of gourmet cheese, our strategy for success is a two-pronged approach.
For Lactalis and its Président, rondelé and Mozzarella Fresca brands of gourmet cheese, our strategy for success is a two-pronged approach. An exciting consumer offer is always supported by a trade incentive to drive sell-in and sell-through.
From developing retail marketing plans for key accounts to creating national promotions, EMA has helped Transitions Optical increase awareness and share.
From developing retail marketing plans for key accounts to creating national promotions, EMA has helped Transitions Optical increase awareness and share. EMA Retail Boot Camps have played an important role in shaping the brand activity at a number of key retailers.
Whether we're touting the health benefits of 100% grape juice or introducing exotic new flavors, our work for Welch's is always crisp and refreshing.
Whether we're touting the health benefits of 100% grape juice or introducing exotic new flavors, our work for Welch's is always crisp and refreshing. Successful promotion tactics include FSIs, contests and sweepstakes, in-store merchandising and more.
