As a long-standing partner with a full spectrum of healthcare clients, EMA has a deep understanding of this market's challenges and victories. For over 20 years, we've explored nearly every facet of this complex marketplace—from staffing issues, regulatory issues, and consumer advocacy to new technologies, protocols, medicines and treatments. Together with medical device manufacturers, pharmaceutical companies, hospitals, healthcare networks and insurance companies, we've gained an insightful panoramic view that can help you achieve a healthier bottom line.
The "Healthy Changes Everything" campaign introduced the community to a simple, but powerful idea: "healthy" means far more than the absence of sickness.
The "Healthy Changes Everything" campaign introduced the community to a simple, but powerful idea: "healthy" means far more than the absence of sickness. It wasn't just a message consumers needed to hear. It was one they never expected to hear from a health insurance company.
We provided a helping hand to this “local” hospital in an effort to improve market share in a region full of much larger healthcare networks.
We provided a helping hand to this “local” hospital in an effort to improve market share in a region full of much larger healthcare networks. The campaign, which included dozens of TV spots, as well as print ads and billboards, used patient testimonials to tout the hospital’s impressive array of services and technologies. Response to the campaign has been positive, and the hospital continues to attract patients away from the larger metro hospitals.
Looking to improve the perception of the quality of services at Cayuga Medical Center, as well as reinforce its commitment to the community.
Looking to improve the perception of the quality of services at Cayuga Medical Center, as well as reinforce its commitment to the community, EMA developed “The Center is You” branding campaign. CMC was able to highlight their services and affiliations with world-renown specialists, while demonstrating its unique approach to caring for each individual patient. Comprised of print ads, web, collateral, in-hospital signage, and public relations, the campaign has helped CMC improve their image in the community and capture additional market share.
After experiencing a period of steady declines in both brand perception and market growth, our fully integrated advertising and re-branding campaign helped nurse this medical transcription software company back to health.
After experiencing a period of steady declines in both brand perception and market growth, our fully integrated advertising and re-branding campaign helped nurse this medical transcription software company back to health. The effort not only helped raise brand perception, it gave the company the shift in market perception it needed to successfully leverage its services and expand its client base.
When this global pharmaceutical firm needed to reignite growth, we created a new and highly differentiated approach to engaging its target market.
When this global pharmaceutical firm needed to reignite growth, we created a new and highly differentiated approach to engaging its target market. Our creative visuals and insightful messaging was highly magnetic to vets from across the country. The clever campaigns included print ads, direct marketing, and various sales collateral. Both campaigns generated an immediate spike in sales and at their peak, demand was so high, it actually surpassed the company’s manufacturing capacity.
Looking to extend the brand's reach in a responsible way, EMA created islumber.com, an interactive community that helps visitors improve sleep quality without relying solely on nighttime aids.
Looking to extend the brand's reach in a responsible way, EMA created islumber.com, an interactive community that helps visitors improve sleep quality without relying solely on nighttime aids. The unique site not only helped users improve sleep habits, it helped Tylenol collect consumer data it needed to better market Tylenol PM.
