From global ink manufacturers to regional printers, graphic solutions providers to imaging experts, we've created some memorable campaigns for some major clients over the years. Whether we're helping these clients sell a new suite of printing inks, office copier or digital print-on-demand solution, we do it in a way that is always engaging, insightful and most importantly, artful.
EMA helped paper producer Domtar connect logically and emotionally with consumers prone to “think before they print” by effectively touting paper as renewable, sustainable and recyclable.
EMA helped paper producer Domtar connect logically and emotionally with consumers prone to “think before they print” by effectively touting paper as renewable, sustainable and recyclable. Through ads, online banners and videos, this campaign generated front page news in USA Today, increased awareness by 18% among online viewers, 43% among New York Times readers and raised Domtar online viewership 15-120% higher than network benchmarks.
EMA helped Kinko´s distinguish itself in the crowded Commercial Printing category marketplace with a campaign that touted needs-based solutions.
EMA helped FedEx Kinko´s distinguish itself in the crowded Commercial Printing category by rebranding their unique needs-based printing solution. We started out by giving the solution a name (“NeedSourcing”), then touted its benefits through print, web, and direct marketing. The value of NeedSourcing caught on quickly with businesses of all sizes, and now accounts for nearly 50% of the division´s total revenue.
EMA's work for Kodak's Graphic Communications Group didn't simply position the client as a player in the fast-evolving world of digital technology, but a true global leader.
EMA's work for Kodak's Graphic Communications Group didn't simply position the client as a player in the fast-evolving world of digital technology, but a true global leader. The ads used cool visuals and concise copy to draw attention to Kodak's impressive array of graphics and document capture products for business.
EMA helped Kodak reinvent the trade show experience with K-Zone, a live, interactive “talk show” that ran continuously at the Kodak booth during the Print 09 trade show.
EMA helped Kodak reinvent the trade show experience with K-Zone, a live, interactive “talk show” that ran continuously at the Kodak booth during the Print 09 trade show. Open to the attendees and streamed live over the Web, K-Zone helped generate standing room crowds, nearly a million media impressions, and higher than expected sales of Kodak products.
Sun Chemical knows printers want inks and plates that will make their packaging jump off the shelf. So to get their attention, EMA created print ads that jumped off the page. Our work not only touted the benefits of Sun's products, it brought the packages
Sun Chemical knows printers want inks and plates that will make their packaging jump off the shelf. So to get their attention, EMA created print ads that jumped off the page. Our work not only touted the benefits of Sun's products, it brought the packages to life.
