EMA Webinar Maps a Digital Strategy to Shorten the Buying Cycle
01.19.2009
SYRACUSE, NY — Digital media has empowered buyers like never before. They think differently, shop differently, and relate to brands differently. The buying cycle has shifted from how you sell to how your customers buy.
Nationally recognized independent marketing communications firm Eric Mower and Associates (EMA) will offer insights on these new dynamics and how marketers can more quickly form stronger, longer lasting relationships with their customers in a webinar, "Redefining the Buying Cycle for Faster Response," on Thursday, Jan. 29, at 10:30 a.m. EST.
EMA's Dave Bulger, Partner, Digital and Integration Strategies — a 20-year interactive media veteran — will share his knowledge, insights and strategies for marketing in the age of online communications. The webinar will examine the effects of digital media on the buying cycle, as well as how the increased consumption of how digital media is transforming the transaction dynamics.
"It's not about what you're selling anymore. It's about what — and how — your customers are buying. Lead nurturing is as important as lead generation and that requires an integrated strategy," says Bulger. "To get the most out of your marketing spend — and shorten the buying cycle — traditional and digital media have to work together to tell a single, unified story based on the customer's needs, not the brand's quarterly sales targets. Selling to someone who's not ready to buy only alienates them; helping someone navigate the buying process can be the beginning of a mutually profitable relationship."
Webinar participants can expect to learn more about:
* How the psychology of buying has changed
* Lead generation in the age of social media
* Delivering better messages with objective-oriented marketing
* Leveraging customer relevance and intimacy to create faster, more durable connection
To register for this webinar, go to http://cycle.mower.com.
This is the fourth webinar in a series presented and planned by EMA's business-to-business, business-to-consumer, brand promotion, and public relations/public affairs practice groups. Drawing on the agency's expertise, the webinars focus on ways decision makers can improve their marketing strategies and overall business success.
About Eric Mower and Associates
EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, brand promotion and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Charlotte, N.C.; and Atlanta, Ga., plus a service office in Los Angeles, EMA serves clients throughout the United States. EMA also serves many of its clients through IN, a worldwide network of leading independent advertising agencies in more than 90 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. EMA has 235 professionals and estimated 2010 capitalized billings of $220 million. Visit www.mower.com for more information.
Eric Mower and Associates
Phone: (315) 413-4275
amcguire at mower dot com