EMA Earns Best in Category B2 Award for Domtar Videos
06.20.2012
B2s also honor EMA work in Demand Generation, Microsites and Public Relations
SYRACUSE, NY — Eric Mower + Associates has won a top honor B2 Award in the Video Production category (under two minutes) from the Business Marketing Association for a series of “Really, Really Short Films” created for Domtar Paper.
The B2s are one of the most respected business-to-business marketing and communications competitions, recognizing innovation and excellence from top agencies and corporate marketers. This year, more than 800 entries were submitted in 27 categories and judged by more than 60 senior corporate marketers and leading b-to-b agency executives.
EMA created the satiric "Really, Really Short Films" to emphasize that even in today’s digitally oriented world, paper is still an important communications tool that can be produced and used in an environmentally responsible manner. The spots take a humorous look at office situations where the pressures to go paperless are taken to ridiculous lengths. The print ad series that supports the videos’ messages won an Award of Excellence in the Print Advertising category (full page, single).
EMA’s work for LENOX® Tools also earned Awards of Excellence in the Demand Generation and Microsite categories. For the LENOX SPEED SLOT™ Hole Saw product launch, EMA developed a program that included product sampling and a microsite to build awareness and trial among LENOX’s contractor audience.
Additionally, EMA won an Award of Excellence in the Public Relations category for Kodak’s launch of the Prosper press to the book publishing market.
“To be recognized within the industry is always an honor. But this year’s B2 Award wins reflect the success of EMA’s person-to-person approach,” said Chris Steenstra, managing partner at EMA. “When you present brands in a relevant, personal manner, you not only build business, you build relationships. This matters because it’s people who ultimately make business decisions. Whether it’s making people laugh or letting them virtually try a new product, we make people the focus of our b-to-b marketing.”
View the complete list of B2 Award winners here.
About Eric Mower + Associates
EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, shopper marketing and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Cincinnati; Charlotte, N.C.; and Atlanta, EMA serves clients throughout the United States. EMA also serves many of its clients through thenetworkone, the world’s largest independent network of advertising, creative, digital, media and marketing agencies covering 65 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. Named #5 on Advertising Age’s Best Places to Work 2012 list, EMA has 250 professionals and $236 million in capitalized billings for 2012. Visit www.mower.com for more information.
Eric Mower + Associates
Phone: (315) 413-4286
llazarz at mower dot com