A Click, a Click, My Kingdom for a Click
80% or more of site traffic and conversions come from users who don’t click directly on banner ads. Are you measuring your online campaigns’ true performance?
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Find Your Mobile Comfort Zone
Determining the mobile presence of your company can be challenging. Which direction should you take?
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Beware of Print Plans Based on CPM Analysis
Print analysis and planning is more of an art than a science. A three-point test on the quality of a circulation list is the secret sauce — the most important thing an audit statement can tell you.
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How to Lose Your Twitter Followers in 10 Easy Steps
Want to engage with people who matter to your business? Make sure you’re not making these easily corrected mistakes.