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EMAbstracts

EMAbstracts is a quarterly e-newsletter of marketing insights from EMA experts. If you want to learn about industry best practices that can help your business, then click here to subscribe.


Archives

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  • Infographics: Make Your Data Entertaining

    They say “a picture is worth a thousand words.” Infographics can make that idea work for you, bringing dull statistics to life and telling your story in a compelling and memorable way.

  • Coupon Craze Causing Marketers to Rethink Discount Strategies

    Online coupons are exploding as printed coupon redemption rates are falling. With shoppers on the prowl for savings, how can you maintain customer loyalty?

  • 2012: An Important Year for QR Codes

    Those checkerboard patterns can help your brand connect with consumers on a deeper level, but only if you avoid the pitfalls.

  • Put LinkedIn to Work for Your Business

    LinkedIn isn’t just for job hunters. This profitable business asset is also a great (and free!) way to do market research, connect with hard-to-reach people, and promote your products or services.

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