EMA created this print ad with the sole intention of addressing the concerns a skeptical target market was having with the client’s revolutionary Plugtail product. The ad, which featured testimonials from actual electricians touting the product´s superiority, helped generate a significant spike in sales despite a down economy.

A razor sharp message about the new LENOX Gold blade helped EMA cut to the point—that the premium tool with the longest-lasting blade made jobs easier. Promoting performance benefits, providing product “sneak peaks” with editors and attracting media and consumer attention through special events, all helped drive early demand that outpaced production. It led to sales that exceeded expectations by double- and triple-digit percentages.

A six-month PR strategy helped put KI in the front seat, educating architects, designers and administrators about their new Arissa™ collection, healthcare furniture universally designed for all body sizes. Interactive webinars and expert editorial commentary built awareness and visibility in leading trade publications and the collection won healthcare design's most prestigious award, the Nightingale.

Parents, builders and the entire electrical industry are abuzz about NEMA's “Real Safety” PR campaign. With an educational video and a microsite that reveals real truths about electrical dangers for toddlers, EMA helped tamper-resistant outlets gain awareness and acceptance in protecting children. Posted on industry and parenting websites, the emotional video has raised awareness among mainstream media and the general public, and gained growing support for code adoption across every state.

EMA secured heavy broadcast and Internet media coverage in an effort to spread the word about long-time client Southwire's newest innovation, Flatwire. Thanks to key placements on CBS Morning News, CNET TV, and other web and video sharing sites, millions of viewers were introduced to this revolutionary product. Nearly 60 major TV markets picked up the story, as did many influential publications.

An aggressive, integrated campaign helped this globally prominent, yet little-known, drive technology and gear motor innovator raise its profile in the U.S. marketplace. EMA put a campaign in motion that included print and online ads, collateral, videos, signage and public relations. The result: a much higher profile for a high-tech manufacturer.