EMA created this print ad with the sole intention of addressing the concerns a skeptical target market was having with the client’s revolutionary Plugtail product. The ad, which featured testimonials from actual electricians touting the product´s superiority, helped generate a significant spike in sales despite a down economy.

More and more contractors are online. LENOX took advantage of that fact by creating a realistic online demo of its SPEED SLOT® Hole Saw, tied to a smart sampling program. We drove contractors to a product microsite packed with dynamic videos and an award-winning virtual demo.

NeoCon is the contract furniture industry's top tradeshow, and social-media savvy attendees wanted to talk about it. So, EMA created the NeoConfessional -- a small studio with a camera and microphones -- where visitors streamed their "confessions" on the web. After the show, we put the best of the best on KI's YouTube channel, capturing significant coverage.

Parents, builders and the entire electrical industry are abuzz about NEMA's “Real Safety” PR campaign. With an educational video and a microsite that reveals real truths about electrical dangers for toddlers, EMA helped tamper-resistant outlets gain awareness and acceptance in protecting children. Posted on industry and parenting websites, the emotional video has raised awareness among mainstream media and the general public, and gained growing support for code adoption across every state.

EMA secured heavy broadcast and Internet media coverage in an effort to spread the word about long-time client Southwire's newest innovation, Flatwire. Thanks to key placements on CBS Morning News, CNET TV, and other web and video sharing sites, millions of viewers were introduced to this revolutionary product. Nearly 60 major TV markets picked up the story, as did many influential publications.

An aggressive, integrated campaign helped this globally prominent, yet little-known, drive technology and gear motor innovator raise its profile in the U.S. marketplace. EMA put a campaign in motion that included print and online ads, collateral, videos, signage and public relations. The result: a much higher profile for a high-tech manufacturer.