Virginia Bates

Partner, Director of Promotion Planning

Virginia and her sales promotion team work to change how a new mom behaves—developing offers, incentives and shopper marketing programs that encourage her to engage with a brand, visit a retail store, take part in an event, or try a new product. She also understands new mom thinking first hand, as she’s progressed from being a new mom to a working mom, a scrapbooking mom and even a stage mom as her son, James, makes his way through school.