Five trends that will impact marketing to moms in 2013
1. Voice of Mom The voice of the customer is continuing to gain strides with marketers, and mom’s voice is a powerful one. …Full Story
As a Gen Y-er herself, Jessica brings valuable key data about Gen Y moms to her clients, helping them engage and connect with the coveted market. She holds great pride in her extensive background in the food industry, helping create an in-school nutrition program and developing a yearly marketing plan for a grocery chain. Since joining EMA, she targets mom through in-store marketing programs for Président® Cheese and retail-specific programs for Transitions lenses.
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Five trends that will impact marketing to moms in 2013
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