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We're always gathering insights, trends and opinions about the new moms space. Click on any of these articles and see what everyone is saying.

First-time Expectant Moms’ Expectations on Mother’s Day

Reasons the stay-at-home dad is crying (and how marketers can dry the tears)

“I wish brands would acknowledge the truth about parenting,” says Greg Pembroke, a stay-at-home dad from Rochester, NY, responsible for the latest Internet …
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Knowledge Moms on Pinterest: Exploring their social media shift to the platform of Zen

Moms need and want information. From nutritional recipes to products that ensure safety for her and her baby, women entering motherhood seek information and …
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Tricks and Treats: Halloween means big opportunities for marketers

One of the biggest joys for new moms comes around holiday time, and that doesn’t just mean in December. Halloween is expected to …
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New mom’s social support system

There are many differing opinions when it comes to new moms and social sharing. While some think Facebook is a place for new …
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Knowledge To post or not to post?

There are many things a new or expecting mom is researching and making decisions about. She has new decisions to make around what …
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Knowledge A look at mom’s changing social media usage

The Mintel research from the study “Mintel_Marketing to Moms 2012” provides us with some interesting data regarding moms’ usage of social media as …
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Beyoncé’s car seat mishap…do you even care?

As of Monday March 19th, Beyoncé has been the hot topic among parents after a photo leaked of her sitting in the back …
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Knowledge Tech moms gettin’ the job done

As a working mother of two going on three, I find myself relying more and more on technology and social media to research …
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Knowledge How to reach the hyper connected new mom

It’s 7:45 am. Beth sits in her office, turns on her laptop, places her smartphone on the desk, and turns on iTunes. Between …
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From the frugalista mom to the fashionista mom, from the eco mom to the exercise mom, and everything in between, we've got the skinny. Simply complete this form and we'll contact you on the best ways for your brand to connect with new moms.

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