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We're always gathering insights, trends and opinions about the new moms space. Click on any of these articles and see what everyone is saying.

First-time Expectant Moms’ Expectations on Mother’s Day

Expectant expectations?

A recent survey issued by our own EMA New Moms group has generated a lot of national conversation around the topic of expectant …
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Reasons the stay-at-home dad is crying (and how marketers can dry the tears)

“I wish brands would acknowledge the truth about parenting,” says Greg Pembroke, a stay-at-home dad from Rochester, NY, responsible for the latest Internet …
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Knowledge Moms on Pinterest: Exploring their social media shift to the platform of Zen

Moms need and want information. From nutritional recipes to products that ensure safety for her and her baby, women entering motherhood seek information and …
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Knowledge Five ways to help new moms enjoy more magic—and less mayhem—during the holidays

Cute as he or she may be, a new baby can create stress when it comes to shopping for—and celebrating—the holidays. Here are …
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Knowledge Help new moms declare independence for their children

This might sound counterintuitive. After all, doesn’t every new mom want her precious and amazing bundle to stay a precious and amazing bundle …
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New mom’s social support system

There are many differing opinions when it comes to new moms and social sharing. While some think Facebook is a place for new …
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From hot peppers to carrots – a new mom’s new garden plan.

As the weather warms and nature springs back to life, my mind wanders to my vegetable garden and what I might want to …
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Knowledge To post or not to post?

There are many things a new or expecting mom is researching and making decisions about. She has new decisions to make around what …
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It’s time to take it outside

That’s precisely the chord that was struck with me after reading about a recent study published in the Archives of Pediatric & Adolescent …
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From the frugalista mom to the fashionista mom, from the eco mom to the exercise mom, and everything in between, we've got the skinny. Simply complete this form and we'll contact you on the best ways for your brand to connect with new moms.

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