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- 2013 trends
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- Allison Conte
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- Carla Molette-Ogden
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- voice of consumer
Our Knowledge
Holiday Shopping: New Moms with a New Perspective
This time of year, most of our attention is on the holidays – finding that perfect gift, wrapping presents, making time for holiday …
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New mom’s social support system
There are many differing opinions when it comes to new moms and social sharing. While some think Facebook is a place for new …
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To post or not to post?
There are many things a new or expecting mom is researching and making decisions about. She has new decisions to make around what …
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A look at mom’s changing social media usage
The Mintel research from the study “Mintel_Marketing to Moms 2012” provides us with some interesting data regarding moms’ usage of social media as …
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Beyoncé’s car seat mishap…do you even care?
As of Monday March 19th, Beyoncé has been the hot topic among parents after a photo leaked of her sitting in the back …
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Tech moms gettin’ the job done
As a working mother of two going on three, I find myself relying more and more on technology and social media to research …
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How to reach the hyper connected new mom
It’s 7:45 am. Beth sits in her office, turns on her laptop, places her smartphone on the desk, and turns on iTunes. Between …
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