Tags
- 2013 trends
- Advertising
- Allison Conte
- blogger outreach
- budgets
- candy
- Carla Molette-Ogden
- celebrity moms
- Christmas
- coupons
- Dad
- demographics
- Diana Comerford
- early education
- eco-friendly
- economy
- expectant moms
- Fall TV
- fathers
- first Mother's Day
- first time moms
- Geofencing
- gifting
- green
- Greg Pembroke
- Gretchen Galley
- grocery
- Halloween
- health and wellness
- Holidays
- holiday shopping
- House Party
- Jessica Chapman
- Katie Bender
- LIsa Dolbear
- Malorie Benjamin
- marketing to dads
- marketing to moms
- marketing to moms in 2013
- Mary Callaghan
- Media
- Mobile
- Mother's Day
- new moms
- Nicole Rose
- organic
- parenting
- Phil Graves
- preschool
- Promotion
- Reasons why my son is crying
- registry
- Retail
- Sandy Gingerich
- savings
- Shoppable media
- Shopper Marketing
- shopping
- Social Media
- television
- toys
- travel
- trends
- unmarried moms
- Valerie Czamara
- Virginia Bates
- voice of consumer
Tags: Dad, expectant moms, first Mother's Day, first time moms, gifting, holiday shopping, Holidays, marketing to dads, marketing to moms, Media, Mother's Day, new moms, parenting, Sandy Gingerich, Shopper Marketing, Social Media, trends
Expectant expectations?
A recent survey issued by our own EMA New Moms group has generated a lot of national conversation around the topic of expectant …
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Moms on Pinterest: Exploring their social media shift to the platform of Zen
Moms need and want information. From nutritional recipes to products that ensure safety for her and her baby, women entering motherhood seek information and …
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Do you know who New Moms are NOT?
With any marketing communications effort it’s important to understand who are the folks your brand wants to connect with. As an account planner, …
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What will moms be watching this fall?
Year after year, many highly anticipated shows don’t end up making the cut. Awake, A Gifted Man, Free Agents, I Hate My Teenage …
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New mom’s social support system
There are many differing opinions when it comes to new moms and social sharing. While some think Facebook is a place for new …
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To post or not to post?
There are many things a new or expecting mom is researching and making decisions about. She has new decisions to make around what …
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Mom’s to-do list means marketing opportunities (for you)
This blog post from Maria Bailey, CEO of BSM Media and author of numerous books on marketing to moms got our attention. Ms. …
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A look at mom’s changing social media usage
The Mintel research from the study “Mintel_Marketing to Moms 2012” provides us with some interesting data regarding moms’ usage of social media as …
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Beyoncé’s car seat mishap…do you even care?
As of Monday March 19th, Beyoncé has been the hot topic among parents after a photo leaked of her sitting in the back …
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