Tags
- 2013 trends
- Advertising
- Allison Conte
- blogger outreach
- budgets
- candy
- Carla Molette-Ogden
- celebrity moms
- Christmas
- coupons
- Dad
- demographics
- Diana Comerford
- early education
- eco-friendly
- economy
- expectant moms
- Fall TV
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- first Mother's Day
- first time moms
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- Greg Pembroke
- Gretchen Galley
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- Holidays
- holiday shopping
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- LIsa Dolbear
- Malorie Benjamin
- marketing to dads
- marketing to moms
- marketing to moms in 2013
- Mary Callaghan
- Media
- Mobile
- Mother's Day
- new moms
- Nicole Rose
- organic
- parenting
- Phil Graves
- preschool
- Promotion
- Reasons why my son is crying
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- Sandy Gingerich
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- shopping
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- trends
- unmarried moms
- Valerie Czamara
- Virginia Bates
- voice of consumer
Our Knowledge
Five trends that will impact marketing to moms in 2013
1. Voice of Mom The voice of the customer is continuing to gain strides with marketers, and mom’s voice is a powerful one. …
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New moms are facing financial challenges head on
BabyCenter has recently released the 2012 U.S. Cost of Raising A Child report which shares new research around family finances. Moms are still …
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New mom’s social support system
There are many differing opinions when it comes to new moms and social sharing. While some think Facebook is a place for new …
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To post or not to post?
There are many things a new or expecting mom is researching and making decisions about. She has new decisions to make around what …
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Beyoncé’s car seat mishap…do you even care?
As of Monday March 19th, Beyoncé has been the hot topic among parents after a photo leaked of her sitting in the back …
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Marketers, please, don’t discount dad
For starters 16% of single, custodial parents in the U.S. are male. That may not seem like much, but when we’re talking 16% …
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Connect with the “kinda, sort of, somewhat” green-conscious new mom
New moms are interested in buying green or organic, but many new moms are still not actively purchasing green or organic products. Our …
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How to reach the hyper connected new mom
It’s 7:45 am. Beth sits in her office, turns on her laptop, places her smartphone on the desk, and turns on iTunes. Between …
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