First-time Expectant Moms’ Expectations on Mother’s Day

Expectant expectations?

A recent survey issued by our own EMA New Moms group has generated a lot of national conversation around the topic of expectant …
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Mother’s Day findings may shock first-time expectant dads.

According to a recent study conducted by the EMA New Moms specialty group, nearly 60% of first-time pregnant moms expect to receive a …
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Reasons the stay-at-home dad is crying (and how marketers can dry the tears)

“I wish brands would acknowledge the truth about parenting,” says Greg Pembroke, a stay-at-home dad from Rochester, NY, responsible for the latest Internet …
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Help expectant moms navigate the sea of stuff

Working in research at Eric Mower + Associates, I consider myself pretty savvy when it comes to all-things-marketing. After all, I live and …
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Five trends that will impact marketing to moms in 2013

1. Voice of Mom The voice of the customer is continuing to gain strides with marketers, and mom’s voice is a powerful one. …
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Moms on Pinterest: Exploring their social media shift to the platform of Zen

Moms need and want information. From nutritional recipes to products that ensure safety for her and her baby, women entering motherhood seek information and …
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Holiday Shopping: New Moms with a New Perspective

This time of year, most of our attention is on the holidays – finding that perfect gift, wrapping presents, making time for holiday …
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Five ways to help new moms enjoy more magic—and less mayhem—during the holidays

Cute as he or she may be, a new baby can create stress when it comes to shopping for—and celebrating—the holidays. Here are …
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New moms are facing financial challenges head on

BabyCenter has recently released the 2012 U.S. Cost of Raising A Child report which shares new research around family finances. Moms are still …
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