Our Approach

We’ll help you grow your brand with new moms.

New moms have a purchasing power and voice that cannot be taken for granted. And we’re going to make sure you get your share of the market. Together with research-based insights, our Talk Human® approach, and our experience with key retailer strategies (understanding how Target, Walmart, Toys “R” Us and more go to market), we’ll help you build trust, affection and relevance for your brand and build in-store programs that work.

We Talk Human to connect with new moms.

Talk Human is our way of communicating to create a human connection. But it’s not just about the words you choose. It’s bigger than that. Talk Human is about engaging new moms with passion, respect and honesty. It’s inviting them into a meaningful dialogue where you learn about them, and they learn about you.

At its heart, Talk Human is really anything that creates a unique bond between a new mom and your brand. Each one benefits, each one grows. Until one day, you have more than friendship…you have a lasting relationship.