11,000 women enter into motherhood tomorrow

40% of them will do it for the first time.

Their collective voice and purchasing power is strong and they have some serious shopping to do. Fortunately, nobody knows new moms like EMA. From packaged goods and health insurance, to private schools and toys—we know the successful retail strategies to help accelerate market share among first-time moms, and then develop...

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Moms are familiar with our work. Are you?

Moms have seen our work and reacted to our messages for more than a decade. They know us. And if you don't—here's a peek.

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Teaming up for total results.

Meet your team—marketers, researchers, account managers, insight specialists, designers—and lots more. We're also new moms, dads, aunts, uncles and retail uber-specialists. And we understand the lives of first-time moms like no other agency peeps.

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Get to know more about new moms.

Like most new moms, we love to share advice, exchange stories, and use social media to connect with our friends. Find out how we can help your brand make mothers-to-be your friends and loyal brand advocates.

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Knowledge

What new moms want

Though Mother’s Day may have come and gone, one...

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Just a few clients who have trusted us with their brands.

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Get your share of the new mom market.

From the frugalista mom to the fashionista mom, from the eco mom to the exercise mom, and everything in between, we've got the skinny. Simply complete this form and we'll contact you on the best ways for your brand to connect with new moms.

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Eric Mower + Associates

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