There has been a recent surge in the amount of infographics that we have been creating for our clients, as well as our own brand. Craig Troskosky, a Management Supervisor on the Public Relations side of the agency, recently ping’d me for key things I think about when I am creating an infographic. Here is a quick run down of what goes on in my head when I start to concept an inforgraphic design.
As much as you can supply to the designer. Even if you think it is meaningless monkey trivia. The more information the better. Sure some of the information might not make it into the final design, or even really relate, but a designer feeds off of the information to start crafting a design or concept. In my opinion the more information you can give to your designer, the better.
After I review all of the information that has been given to me I start to look for connections. Data that feeds off other data. Making these connections can help shape the graphic. Sometimes, it can also add to the ‘playfulness’ of the data.
What is the story you are trying to tell?
Every infographic is telling a story. What is the story or message you are trying to convey to the reader/viewer? How can that story lend itself to shaping your graphics?
How can you engage your viewer/reader to keep wanting to look at the graphic. How can you attract them, inform them, and leave them with some kind of new thought/emotion/feeling?
Make it look sick nasty. (for all of you adults out there, sick nasty is a good thing)
That’s a quick rundown of some things I think about when I start to concept an infographic. Here is a recent infographic I did for our brand. It shows what some of the things are, that make EMA, EMA.
Want to see some of the best infographics being designed today? Check out this list of killer infographics over at Good.
Want to know more about how to design infographics? Check out this book, The Visual Display of Quantitative Information, by Edward Tufte.