To make any relationship work, you need a game plan. Put simply, our planning strategy is based on one goal: to change customer behaviors.
Let’s face it, your business wouldn’t exist without customers. Yet, like most businesses, you probably don’t know as much about your customers as you think you do. That’s where we come in.
Harnessing our experience in information architecture, behavioral science, and one-to-one marketing, we create “experience maps” that identify why and how customers move through the buying cycle (after all, it’s not about what you’re selling; it’s about what they’re buying). Once we accomplish that, we execute a unique process that accelerates behavior change and nudges the customer through the cycle faster.
Thanks to proprietary online and offline personalization, campaign management and CRM technology, we are able to build and foster relationships that create desired purchasing behaviors. And it’s not just about getting customers to buy your stuff. We nurture leads into long-term relationships—just like your best sales people.