In an industry that seems to have suddenly gone metrics crazy, how do our measurement capabilities measure up? Well, like everything else, we’ve taken the concept to an entirely new level. While we measure all the traditional stuff like impressions, click-through rates, ROI, and cost-per-lead, we also like to take a holistic approach to measurement. In other words, we analyze each prospect’s actions, and from that, glean invaluable insights such as return-on-relationship, progress through the buying cycle and more. We can measure by campaign, business unit, product, media type, response type, demographic/geographic profile, and more. The best part? We give clients access to this powerful tool so they can measure what they want, how they want, when they want.