rrayfield at mower dot com
As creative director of interactive services, Rob helps lead teams of art directors, designers and developers on large scale websites, integrated microsites, online advertising and e-mail campaigns for a multitude of clients. This involves close collaboration with other creative teams within our agency network to help ensure the online brand experience we create strengthens consumer relationships and provides them with meaningful interactions. Rob's client experience includes:
BFA, School of Visual and Performing Arts, Syracuse University
AAS, Finger Lakes Community College
Member, American Institute of Graphic Arts (AIGA)
Gold ADDY Award—FedEx Collateral
Pro-Comm Award, Business Marketing Association—FedEx Collateral
Gold ADDY Award—Kodak Interactive Work
ADDY Award—Ellis Marsalis and Sons Concert Poster
"Most of the creative design I do is for large, well-known brands. Understanding how our creative fits within well-established brands takes very good insight and experience. Leveraging creative solutions that get results requires careful navigation within the established boundaries of a brand's hard-earned equity. My experience has given me that ability."
