Getting people to do what you want isn’t always easy. They have their own timeframes, interests, agendas, concerns, you name it. Couple that with the fact that most people don’t like being marketed to in the first place, and the results aren’t always pretty. That’s why EMA Digital + Direct takes a unique approach with its online, direct and relationship marketing strategies and solutions. We use innovative personalization technologies to create one-to-one conversations that actually help speed up desired behaviors in your prospects and customers. Whether we’re developing a simple email, a targeted microsite, or a multi-touch, multichannel lead-nurturing program, we engage in relevant, welcome dialogues with each person we’re targeting. That means we don’t just talk to people. We listen. Making it that much easier to deliver the measureable results you’re looking for.
This leader in digital dental radiography was looking for new ways to inspire dentists.
This leader in digital dental radiography was looking for new ways to inspire dentists. EMA discovered that great dentists want the best technology and the best experience for their patients. Schick answered their call with a line of inspiring new products. And we continue to support these launches with our "Inspiring Practices" campaign.
Interactive advertising, content syndication, email, search engine marketing, social media, online events and a 12-part nurturing program quickly moved small businesses from learner to shopper to buyer.
Interactive advertising, content syndication, email, search engine marketing, social media, online events and a 12-part nurturing program quickly moved small businesses from learner to shopper to buyer. With their new-found arsenal of prospect and campaign data, PGi is now poised to continually optimize marketing, create demand and develop relationships for new product launches and campaigns.
Looking to extend the brand's reach in a responsible way, EMA created islumber.com, an interactive community that helps visitors improve sleep quality without relying solely on nighttime aids.
Looking to extend the brand's reach in a responsible way, EMA created islumber.com, an interactive community that helps visitors improve sleep quality without relying solely on nighttime aids. The unique site not only helped users improve sleep habits, it helped Tylenol collect consumer data it needed to better market Tylenol PM.
EMA designed this dynamic, engaging Internet application to help Motorola manufacturing prospects determine just how efficient and “lean” their operations really are.
EMA designed this dynamic, engaging Internet application to help Motorola manufacturing prospects determine just how efficient and “lean” their operations really are. After answering a series of questions, the prospect receives a “lean score” based on an industry benchmark along with a customized assessment that identifies areas that need improvement and how Motorola can help.
In an effort to heighten engagement with the Remington brand among young men, EMA created an interactive microsite and outrageously entertaining grooming “game.”
In an effort to heighten engagement with the Remington brand among young men, Pump created an interactive microsite and outrageously entertaining grooming “game.” The fun-filled initiative, which allowed players to experiment with various grooming and hairstyles, was highly successful in leveraging word-of-mouth (WOM) promotion just in time for Remington's all-important holiday sales push.
EMA developed this two-year, digital program to enlighten young alumni on all the great reasons for giving back to their school.
EMA developed this two-year, digital program to enlighten young alumni on all the great reasons for giving back to their school. The program featured a lo-fi Flash animated “professor” and consisted of a series of emails, several Flash animation stories and an online game.
EMA built this web-based tool to help supply chain professionals choose the most intelligent solution from Motorola's vast catalog of Enterprise Mobility products and services.
EMA built this web-based tool to help supply chain professionals choose the most intelligent solution from Motorola's vast catalog of Enterprise Mobility products and services. Rather than persuade a prospect to buy a certain product, the Advisor allows users to identify their own application and budget challenges, and then provides a customized summary of products to best overcome those challenges.
EMA created this successful multi-media campaign to support the launch of FedEx Kinko's innovative Information Logistics offering.
EMA created this successful multimedia campaign to support the launch of FedEx Kinko's innovative Information Logistics offering. The campaign helped position the client as the only company that combines global digital and physical production with a best-in-class delivery network.
EMA created this Flash-animated microsite to educate Motorola sales teams and prospects about the benefits of warehouse mobility.
EMA created this Flash-animated microsite to educate Motorola sales teams and prospects about the benefits of warehouse mobility. Comprising 12 sections, the microsite demonstrates the challenges facing non-mobile warehouses and how mobile technology can help overcome them. All elements of the project—including information architecture, script, animation, photography and programming/testing—were created in-house.
