Tags
- B2B
- Big Box Retail
- Brand Management
- Chris Steenstra
- Collaboration
- Communications Planning
- construction
- Demos & Sampling
- Distribution Channel
- Donna Ricciardi
- Effective Marketing and Selling
- EMA Research
- Jacob Kriss
- John Favalo
- Marketing
- Mobile
- New Product Launch
- Partnerships
- Planning
- Purchasing Behavior
- Robin Farewell
- Smartphones
- Social media
Knowledge
Automotive Industry and Contractors’ Products Traveling a Similar Road?
None of us will forget what happened to the auto industry a few years back. We witnessed the deconstruction of American business icons. …
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Big Box, Little Box or Both?
If you’re a marketer setting out to map your contractor segment’s “customer journey,” you’d better gas up, because they get around, according to …
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Do Contractors Buy Products or Brands?
In a world of finite and sometimes shrinking budgets, marketers need to know where to place their bets. How much of the annual …
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Don’t put commodities in the commode.
“This product is what it is. It performs a basic function. It’s not very exciting. Probably not worth investing in.” We’ve heard this …
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Smartphones on jobsites? Hello!
In our traffic with clients, channels and contractors themselves, smartphone usage is a resounding “Duh!” Sure we know that contractors use smartphones a …
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Tools of the Trade, 3.0
Many Internet experts believe the road to Web 3.0 is a short one. They envision a day — not too far off — …
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Our Curated Delicious Feed
Housing Starts in U.S. Surged in September to Four-Year High - Bloomberg
Great news from the housing market!
NEMRA's Hooper Speaks Out on Today's Independent Rep
The world of independent manufacturers' reps is evolving fast.
Construction Industry's Workforce Shortage Brings Concerns, but Green Jobs Bring Promise
The construction industry is concerned about skilled worker shortages, according to a new SmartMarket Report from McGraw-Hill Construction.
Marketers embrace digital content testing :: BtoB Magazine
B2B Marketers set up digital test labs.
Mobile Websites for Contractor Brands
Driven by meteoric growth in smart phones and tablets, mobile web is the next big marketing challenge.
