Tags
- B2B
- Big Box Retail
- Brand Management
- Chris Steenstra
- Collaboration
- Communications Planning
- construction
- Demos & Sampling
- Distribution Channel
- Donna Ricciardi
- Effective Marketing and Selling
- EMA Research
- Jacob Kriss
- John Favalo
- Marketing
- Mobile
- New Product Launch
- Partnerships
- Planning
- Purchasing Behavior
- Robin Farewell
- Smartphones
- Social media
Knowledge
Contractors Say Search Engines are a Critical Tool for Purchase Decision-Making
When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey from EMA Contractors, …
Full Story
Infomania: This “can’t-say-no” malady muddles marketing
Recently, one of EMA Group B2B’s managing partners had the honor of serving on a panel of experts at the annual International Business …
Full Story
Reflections on the International Builders Show
While the sun rises in the east, all eyes were squarely fixed on the west; looking forward to Vegas, the site for IBS …
Full Story
Would They Rather Fight than Switch?
If you were buying a product that your life depended on, would you be easily persuaded to try something new? Every day, tradesmen …
Full Story
Our Curated Delicious Feed
Housing Starts in U.S. Surged in September to Four-Year High - Bloomberg
Great news from the housing market!
NEMRA's Hooper Speaks Out on Today's Independent Rep
The world of independent manufacturers' reps is evolving fast.
Construction Industry's Workforce Shortage Brings Concerns, but Green Jobs Bring Promise
The construction industry is concerned about skilled worker shortages, according to a new SmartMarket Report from McGraw-Hill Construction.
Marketers embrace digital content testing :: BtoB Magazine
B2B Marketers set up digital test labs.
Mobile Websites for Contractor Brands
Driven by meteoric growth in smart phones and tablets, mobile web is the next big marketing challenge.
