Episode 1: The fully loaded pickup
From power and hand tools to nuts and bolts, kitchen and bath remodeler Victor Procopio knows how important it is...
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Tags
- B2B
- Big Box Retail
- Brand Management
- Chris Steenstra
- Collaboration
- Communications Planning
- construction
- Demos & Sampling
- Distribution Channel
- Donna Ricciardi
- Effective Marketing and Selling
- EMA Research
- Jacob Kriss
- John Favalo
- Marketing
- Mobile
- New Product Launch
- Partnerships
- Planning
- Purchasing Behavior
- Robin Farewell
- Smartphones
- Social media
Knowledge
Episode 2: One really powerful van
For Tommy and Jason Pate of Pate Electric, their van is the hub for every job, with all the tools,...
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Three of the Top Ten Jobs of the Future Are Contractors!
http://finance.yahoo.com/news/10-of-the-best-jobs-for-the-future-191256480.html
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Contractors Say Search Engines are a Critical Tool for Purchase Decision-Making
When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey...
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The Dodge Momentum Index rose 3.2% in December
The Dodge Momentum Index rose 3.2% in December, according to McGraw-Hill Construction (http://www.construction.com/), a division of The McGraw-Hill Companies (MHP)....
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Electrical Contractor Magazine 2012 Profile
Every other year Electrical Contractor magazine provides a profile on the electrical contractor. We thought you would be interested in...
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Social Media Principles to Win Clout with Contractors
While the building and construction space may have been slow in adopting social media up to now, more companies are...
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Close Capability Gaps in Your Marketing and Sales with Partnerships
“If only we could do this…if only we had the people…if only we had the budget.” You’ve heard these words...
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Big Box, Little Box or Both?
If you’re a marketer setting out to map your contractor segment’s “customer journey,” you’d better gas up, because they get...
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Would They Rather Fight than Switch?
If you were buying a product that your life depended on, would you be easily persuaded to try something new?...
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Our Curated Delicious Feed
Housing Starts in U.S. Surged in September to Four-Year High - Bloomberg
Great news from the housing market!
NEMRA's Hooper Speaks Out on Today's Independent Rep
The world of independent manufacturers' reps is evolving fast.
Construction Industry's Workforce Shortage Brings Concerns, but Green Jobs Bring Promise
The construction industry is concerned about skilled worker shortages, according to a new SmartMarket Report from McGraw-Hill Construction.
Marketers embrace digital content testing :: BtoB Magazine
B2B Marketers set up digital test labs.
Mobile Websites for Contractor Brands
Driven by meteoric growth in smart phones and tablets, mobile web is the next big marketing challenge.
