Successful new plant opening draws media attention

ROTHENBERGER USA recently held a grand opening for its new 41,000 square foot manufacturing and distribution facility with the assistance of the EMA B2B PR team. ROTHENBERGER USA has a joint venture agreement with Greenlee, a Textron Company to sell its plumbing tools in North America.

Part the day’s agenda consisted of interviews with both trade press and local media.  Attending on behalf of the trade press were Mike Miazga, editor at Supply House Times and contributor to Plumbing and Mechanical magazine, Candace Roulo, editor at Contractor magazine, and John Messenbrink, editor at Phc News and contributor to The Wholesaler magazine.

Trade media opportunities consisted of one-on-one interviews with Dr. Helmut Rothenberger, President and CEO of Rothenberger AG, Mr. Scott Hall, President of the Textron Industrial Segment and Ms. Chera Ellis, Vice President and General Manager of ROTHENBERGER USA.

Ms. Ellis also conducted four interviews, with local TV stations, one of which was a live interview segment.

Afterwards, Dr. Rothenberger commented on the event, “After my return to my office in Germany, I would like to thank you and your team for the excellent preparation of the Grand Opening for ROTHENBERGER USA.”

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