You can’t be successful selling food and beverages, toys, hard goods, home repair, home décor or paper products without being a good friend of the family CFO. At EMA Brand Promotion, we tap into primary and secondary research to develop insights into the women who make the purchasing decisions today. But there’s more to it than simply keeping our noses in the data. To ensure that the programs we develop are relevant at retail, we walk the path to purchase right along with mom...from organizing shop-alongs and retail safaris to developing one-on-one relationships with mommy bloggers.