EMA helped ADT identify and engage key prospects that could benefit from its suite of Commercial Business Solutions. Utilizing both print ads and direct marketing, EMA reached out to C-level prospects with a unique message: ADT won´t just protect your business, it will help it grow. The work generated significant response, resulting in more than $10 million in new business in just the first six months.

EMA helped FedEx Kinko´s distinguish itself in the crowded Commercial Printing category by rebranding their unique needs-based printing solution. We started out by giving the solution a name (“NeedSourcing”), then touted its benefits through print, web, and direct marketing. The value of NeedSourcing caught on quickly with businesses of all sizes, and now accounts for nearly 50% of the division´s total revenue.

EMA quickly recognized that client GE´s new XL Go video probe was so unique it deserved a category of its own. So we created one: “portavisibility.” The campaign, which featured print ads, direct marketing, and digital work, helped spread the word about this hi-res remote visual inspection tool in a highly memorable and effective manner.

EMA designed this dynamic, engaging Internet application to help Motorola manufacturing prospects determine just how efficient and “lean” their operations really are. After answering a series of questions, the prospect receives a “lean score” based on an industry benchmark along with a customized assessment that identifies areas that need improvement and how Motorola can help.

An aggressive, integrated campaign helped this globally prominent, yet little-known, drive technology and gear motor innovator raise its profile in the U.S. marketplace. EMA put a campaign in motion that included print and online ads, collateral, videos, signage and public relations. The result: a much higher profile for a high-tech manufacturer.

A new branding strategy and recruitment effort put this fast-growing defense contractor on the offensive in its bid to attract and retain new talent. The effort—which included new brand guidelines, a powerful identity campaign, print and digital recruitment ads, online recruitment programs, a new website and collateral—continues to help the client grow its business.